INOV8, is a British brand renowned for its innovative approach to trail running, hiking, and fitness gear. Founded in 2003, the company is based in the Lake District, a region known for its challenging terrain, which has greatly influenced their product design.
Key points about Inov-8:
Specialization: Inov-8 focuses on creating high-performance footwear, clothing, and equipment for trail and fell runners, as well as adventure-seeking hikers.
Innovation: They are pioneers in grip technology and were the first to incorporate graphene, the strongest material on the planet, into their sports shoes.
Product Range: Their product lineup includes running shoes, hiking boots, and fitness gear designed to provide maximum comfort and durability in tough conditions.
Community and Sustainability: Inov-8 is committed to sustainability and has initiatives like RENOV8, which focuses on reducing their environmental impact.